Moving from a Degree-Centric Postsecondary System to an Incremental Credentialing System: What Happens to Learners’ Financing Options?

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Building a Communications and Marketing Plan for Individual Incremental Credentials

Playbook Sections

Additional Resources

Step 6: Review Costs and Budget

Six-Step Approach

Step 6: Review Costs and Budget

As you develop your communications and marketing strategy, it will be important to establish the budget allotted for these activities. That means making cost estimates, reviewing costs, and pricing the various components of your communications and marketing initiatives. Many providers will have little, if any, funds for marketing and will thus be challenged to communicate with key audiences about new credentials. This template can be used to help identify expenses and estimated prices, which can be used to share with the academic department, school/college, or institution-wide communications offices.

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Improving Education and Employment Outcomes