As you develop your communications and marketing strategy, it will be important to establish the budget allotted for these activities. That means making cost estimates, reviewing costs, and pricing the various components of your communications and marketing initiatives. Many providers will have little, if any, funds for marketing and will thus be challenged to communicate with key audiences about new credentials. This template can be used to help identify expenses and estimated prices, which can be used to share with the academic department, school/college, or institution-wide communications offices.
Credential As You Go has acquired three phases of funding to date. Lumina Foundation funded Phase I, resulting in the Incremental Credential Framework for testing. The Institute of Education Sciences, U.S. Department of Education funds Phase II (Grant R305T210063), which focuses on rapid prototyping of and research on incremental credentials with a national campaign. An anonymous private donor fund at the Program on Skills, Credentials & Workforce Policy at George Washington University funds the development of the prototype Learn and Work Ecosystem Library. Walmart funds Phase III, which focuses on systems change for expansion and sustainability of incremental credentials. The opinions expressed are those of the authors and do not represent views of Lumina Foundation, Institute of Education Sciences, the U.S. Department of Education, Walmart, or George Washington University.
