Moving from a Degree-Centric Postsecondary System to an Incremental Credentialing System: What Happens to Learners’ Financing Options?

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Building a Communications and Marketing Plan for Individual Incremental Credentials

Playbook Sections

Additional Resources

Conclusion

Building a Communications and Marketing Plan for Individual Incremental Credentials

Conclusion

Marketing and communication efforts around incremental credentialing are important. Your role within the movement is important as well, and will determine the success of this work. We hope that the steps described here will give your marketing and communications teams a head start.

Additional marketing and communications resources will be added to this Playbook as they are discovered. To share your specific examples, please email: info@credentialasyougo.org or submit examples here.

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