Other institutions and organizations are already developing and offering incremental credentials. You may not need to reinvent the wheel. Learn about their communications and marketing approaches as you design or improve your own. Ask these questions to guide your research:
Include an initiative on your template to indicate how you expect to compete in the target marketplace.
Initiative X expects to compete with other providers of incremental credentials through the following efforts:
Products we compete with:
| We have identified this institution’s course, what it does, and what it might do better than others such as: X, Y, Z.
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Other ways we compete:
| This competitor has a blog that ranks highly on Google for many of the same keywords we would like to write content on: |
