Other institutions and organizations are already developing and offering incremental credentials. You may not need to reinvent the wheel. Learn about their communications and marketing approaches as you design or improve your own. Ask these questions to guide your research:
Include an initiative on your template to indicate how you expect to compete in the target marketplace.
Initiative X expects to compete with other providers of incremental credentials through the following efforts:
Products we compete with:
| We have identified this institution’s course, what it does, and what it might do better than others such as: X, Y, Z.
|
Other ways we compete:
| This competitor has a blog that ranks highly on Google for many of the same keywords we would like to write content on: |
Credential As You Go has acquired three phases of funding to date. Lumina Foundation funded Phase I, resulting in the Incremental Credential Framework for testing. The Institute of Education Sciences, U.S. Department of Education funds Phase II (Grant R305T210063), which focuses on rapid prototyping of and research on incremental credentials with a national campaign. An anonymous private donor fund at the Program on Skills, Credentials & Workforce Policy at George Washington University funds the development of the prototype Learn and Work Ecosystem Library. Walmart funds Phase III, which focuses on systems change for expansion and sustainability of incremental credentials. The opinions expressed are those of the authors and do not represent views of Lumina Foundation, Institute of Education Sciences, the U.S. Department of Education, Walmart, or George Washington University.
