Moving from a Degree-Centric Postsecondary System to an Incremental Credentialing System: What Happens to Learners’ Financing Options?

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Building a Communications and Marketing Plan for Individual Incremental Credentials

Playbook Sections

Additional Resources

Introduction

Building a Communications and Marketing Plan for Individual Incremental Credentials

Introduction

Communications and marketing are critical in the effort to transform the nation’s degree-centric postsecondary model to an incremental credentialing system. To support such a major transformation, communications and marketing are needed at three levels:

  1. State- and institution-wide
  2. Individual credential and program levels
  3. Nationwide

This playbook focuses on the second of these

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Improving Education and Employment Outcomes