Moving from a Degree-Centric Postsecondary System to an Incremental Credentialing System: What Happens to Learners’ Financing Options?

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Building a Communications and Marketing Plan for Individual Incremental Credentials

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Additional Resources

Resources For Further Information

Building a Communications and Marketing Plan for Individual Incremental Credentials

Resources For Further Information

AARP with MindEdge Learning: https://jobskills.aarp.org/catalogue/about

American Marketing Association. (2023). The Four Ps of Marketing: https://www.ama.org/marketing-news/the-four-ps-of-marketing/

Bhasin, H. (2022). Communication Channels – Definition, Types and Role: https://www.marketing91.com/communication-channels/

Carnegie CollegeXpress Student Insights Report: https://www.carnegiehighered.com/events/collegexpress-student-insights-report/

Carnegie | Higher Education Digital Marketing Trends for 2022 and Beyond: https://www.youtube.com/watch?v=0nkatTqD2CY

Google Education Insights Team – Google internal data from “Student Success Survey” Q1 2022 as presented by Claudia Howard, Head of Industry (Acquired from Lumina Foundation, 2023)

Marketing plan: https://blog.hubspot.com/marketing/marketing-plan-examples

Marketing strategy: https://en.wikipedia.org/wiki/Marketing_strategy

Marketing strategy: https://blog.hubspot.com/marketing/marketing-plan-examples

Marketing strategy: https://www.investopedia.com/terms/m/marketing-strategy.asp#Marketing%20Strategies%20vs.%20Marketing%20Plans

State Level Consolidated Database (State University of New York): https://www.suny.edu/microcredentials/

Strategic communication: https://www.oxfordbibliographies.com/display/document/obo-9780199756841/obo-9780199756841-0007.xml

Strategic planning: https://en.wikipedia.org/wiki/Marketing_strategy

SUNY Mohawk Valley Community College: https://www.mvcc.edu/microcredentials/

TargetX Digital Admissions Report, “Step Up Your Enrollment Marketing Campaigns and Strategies”: https://www.targetx.com/higher-ed-insights/research/digital-admissions/

The 3 Cs of Marketing – Company, Customers and Competition: www.marketing91.com/3-c-concept-marketing-strategy/

University at Albany-SUNY, in cooperation with Credly: https://www.credly.com/organizations/university-at-albany-suny/badges

University of Colorado-Boulder: https://www.colorado.edu/registrar/faculty-staff/programs/micro-credentials

University of Maryland Global Campus:  https://www.umgc.edu/transfers-and-credits/fast-paths-to-credit/industry-certification-professional-courses

Unmudl: https://unmudl.com/

Wake Tech Community College (NC): https://www.waketech.edu/programs-courses/non-credit/enhance-your-career/information-technology/it-certifications

Watts, J. (2021). Communication Channels: Their Importance and The Impact of Covid-19. Expert Market:  https://www.expertmarket.com/phone-systems/communication-channels-importance-impact-covid-19

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