AARP with MindEdge Learning: https://jobskills.aarp.org/catalogue/about
American Marketing Association. (2023). The Four Ps of Marketing: https://www.ama.org/marketing-news/the-four-ps-of-marketing/
Bhasin, H. (2022). Communication Channels – Definition, Types and Role: https://www.marketing91.com/communication-channels/
Carnegie CollegeXpress Student Insights Report: https://www.carnegiehighered.com/events/collegexpress-student-insights-report/
Carnegie | Higher Education Digital Marketing Trends for 2022 and Beyond: https://www.youtube.com/watch?v=0nkatTqD2CY
Google Education Insights Team – Google internal data from “Student Success Survey” Q1 2022 as presented by Claudia Howard, Head of Industry (Acquired from Lumina Foundation, 2023)
Marketing plan: https://blog.hubspot.com/marketing/marketing-plan-examples
Marketing strategy: https://en.wikipedia.org/wiki/Marketing_strategy
Marketing strategy: https://blog.hubspot.com/marketing/marketing-plan-examples
Marketing strategy: https://www.investopedia.com/terms/m/marketing-strategy.asp#Marketing%20Strategies%20vs.%20Marketing%20Plans
State Level Consolidated Database (State University of New York): https://www.suny.edu/microcredentials/
Strategic communication: https://www.oxfordbibliographies.com/display/document/obo-9780199756841/obo-9780199756841-0007.xml
Strategic planning: https://en.wikipedia.org/wiki/Marketing_strategy
SUNY Mohawk Valley Community College: https://www.mvcc.edu/microcredentials/
TargetX Digital Admissions Report, “Step Up Your Enrollment Marketing Campaigns and Strategies”: https://www.targetx.com/higher-ed-insights/research/digital-admissions/
The 3 Cs of Marketing – Company, Customers and Competition: www.marketing91.com/3-c-concept-marketing-strategy/
University at Albany-SUNY, in cooperation with Credly: https://www.credly.com/organizations/university-at-albany-suny/badges
University of Colorado-Boulder: https://www.colorado.edu/registrar/faculty-staff/programs/micro-credentials
University of Maryland Global Campus: https://www.umgc.edu/transfers-and-credits/fast-paths-to-credit/industry-certification-professional-courses
Unmudl: https://unmudl.com/
Wake Tech Community College (NC): https://www.waketech.edu/programs-courses/non-credit/enhance-your-career/information-technology/it-certifications
Watts, J. (2021). Communication Channels: Their Importance and The Impact of Covid-19. Expert Market: https://www.expertmarket.com/phone-systems/communication-channels-importance-impact-covid-19
Credential As You Go has acquired three phases of funding to date. Lumina Foundation funded Phase I, resulting in the Incremental Credential Framework for testing. The Institute of Education Sciences, U.S. Department of Education funds Phase II (Grant R305T210063), which focuses on rapid prototyping of and research on incremental credentials with a national campaign. An anonymous private donor fund at the Program on Skills, Credentials & Workforce Policy at George Washington University funds the development of the prototype Learn and Work Ecosystem Library. Walmart funds Phase III, which focuses on systems change for expansion and sustainability of incremental credentials. The opinions expressed are those of the authors and do not represent views of Lumina Foundation, Institute of Education Sciences, the U.S. Department of Education, Walmart, or George Washington University.