Moving from a Degree-Centric Postsecondary System to an Incremental Credentialing System: What Happens to Learners’ Financing Options?

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Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing

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Resources For Further Information

Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing

Resources For Further Information

American Marketing Association. (2023). The Four Ps of Marketing.  https://www.ama.org/marketing-news/the-four-ps-of-marketing/

Bhasin, H. (2022). Communication Channels – Definition, Types and Role. https://www.marketing91.com/communication-channels/

Marketing plan: https://blog.hubspot.com/marketing/marketing-plan-examples

Marketing strategy: https://en.wikipedia.org/wiki/Marketing_strategy

Marketing strategy: https://blog.hubspot.com/marketing/marketing-plan-examples

Marketing strategy: https://www.investopedia.com/terms/m/marketing-strategy.asp#Marketing%20Strategies%20vs.%20Marketing%20Plans

State University of New York: https://www.suny.edu/microcredentials/

Strategic communication: https://www.oxfordbibliographies.com/display/document/obo-9780199756841/obo-9780199756841-0007.xml

Strategic planning: https://en.wikipedia.org/wiki/Marketing_strategy

The 3 Cs of Marketing – Company, Customers and Competitionwww.marketing91.com/3-c-concept-marketing-strategy/

Watts, J. (2021). Communication Channels: Their Importance and The Impact of Covid-19. Expert Market. https://www.expertmarket.com/phone-systems/communication-channels-importance-impact-covid-19

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