Moving from a Degree-Centric Postsecondary System to an Incremental Credentialing System: What Happens to Learners’ Financing Options?

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Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing

Playbook Sections

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Purpose

Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing

Purpose

This Playbook is designed to help you build a state- or institution-wide communications and marketing strategy for incremental credentialing that:

  • Is informed by definitions commonly used in the communications and marketing field
  • Directs how you will communicate with various audiences, including policymakers, employers, media, and learners and their families
  • Achieves your state’s or institution’s goals for awareness and promotion

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Improving Education and Employment Outcomes