Moving from a Degree-Centric Postsecondary System to an Incremental Credentialing System: What Happens to Learners’ Financing Options?

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Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing

Playbook Sections

Additional Resources

Step 4: Define Incremental Credentialing Messaging

Five-Step Approach

Step 4: Define Incremental Credentialing Messaging

Messaging is key in every marketing and communications plan. It instructs how incremental credentialing is communicated to each of your defined audiences. Create a list of key messaging points about incremental credentialing and your specific credentialing options for your defined audiences. What do your audiences need to hear?

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Improving Education and Employment Outcomes