Moving from a Degree-Centric Postsecondary System to an Incremental Credentialing System: What Happens to Learners’ Financing Options?

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Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing

Playbook Sections

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Introduction

Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing

Introduction

Communications and marketing are critical in the effort to transform the nation’s degree-centric postsecondary model to an incremental credentialing system.

To support such a major transformation, communications and marketing are needed at three levels:

  1. State and Institution Wide
  2. Individual credential and program levels
  3. Nationwide

This Playbook focuses on the first of these.

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Improving Education and Employment Outcomes