This playbook gives people in the learn-and-work ecosystem key information they can use to make the case for incremental credentialing. Case-making requires different information for various audiences, including the campus community, employers and industry partners, funders, learners, and policymakers. The playbook covers: 

• The case for incremental credentialing, is driven by four factors: (1) the nation’s dated, degree-centric postsecondary system, (2) credential expansion, (3) the need to improve equity in education, and (4) rapidly changing workforce needs. 
• How to define incremental credentialing and incremental credentials. 
• The benefits of incremental credentialing to various constituencies.