Credential As You Go Co-Leads Nan Travers and Holly Zanville on EdUp Experience Podcast

Participant Profile


University of Wisconsin – Milwaukee



Milwaukee, Wisconsin



Full implementation stage 

  • Policy-setting at the state and/or institutional level
  • Pathway efforts for learners 
  • Prior learning assessment developments
  • Integration or restructuring efforts between noncredit and credit units
  • Data collection to incorporate non-degree data into campus and/or state data systems
  • Planning efforts to move into incremental credentialing
  • Participating in projects addressing alternative credentialing 
  • Participating in efforts to embed industry certification into traditional degree program
  • Working with third party groups or intermediaries
  • Partner with National Research Center for Distance Education and Technological Advancements (DETA) and universities and colleges across the country, to conduct rigorous research to contribute to the development of frameworks for evaluation of microcredentialing programs and to identify key factors to improve institutional practices and learner experiences. UWM will improve its research by participating in CAYG initiative, building on a substantial body of work:
  • 2022-2025 | Scale and improve both non-credit and credit-bearing microcredentials| UWM continues to scale existing programs as well as identify new microcredentialing programs through harnessing expertise on campus, responding to the needs of learners, and engaging industry partner labor and workforce development needs 
  • 2020-2022 | Implementation, pilot, and evaluation of TechEd Frontiers| UWM developed its first microcredentialing programs in partnership with industry, academic programs, and faculty. UWM piloted programs (e.g., data analytics, cybersecurity, etc.), created interactive improvement through evaluation of areas, such as recruitment, enrollment, learning experience and development, and planning. During this period UWM also developed a for-credit microcredential policy and microcredential implementation plan, drawing on SUNY resources. 
  • TechEd Frontiers offers innovative online learning pathways that enable individuals in the workplace to learn new skills and advance in their careers. On-demand learning focuses on the skills employers need most. The learning experience includes individual coaching to help apply new knowledge in the workplace. 
  • 2018-2020 | Policy, planning, and operations – UWM engaged stakeholders throughout the university and with regional and national industry and corporate partners to launch micro-credentialing initiative, including several different programs. Developing an industry council, conducting market research, and building internal capacity and engagement with key academic and business units, UWM prepared for implementation of microcredentialing program goals and pathways. TechEd Frontiers was officially launched. 
  • 2017-2018 | Strategy and environmental scanning – Provost’s office developed strategy for microcredentialing and engaged with national partners to guide 
  • 2015-2017 | Tracking trends – UWM began tracking national trends in microcredentialing, including working with national groups such as EDUCAUSE, WCET, NASPA, others.

Associated Case Studies

Improving Education and Employment Outcomes