Playbook | April 6, 2023

Building a Communications and Marketing Plan for Individual Incremental Credentials

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  Building a Communications and Marketing Plan for Individual Incremental Credentials

Six-Step Approach

The following six-step approach can help you develop an effective communications and marketing plan:

  1. Define Initiatives and Goals
  2. Define Your Audience/Target Market
  3. Analyze Landscape/Marketplace
  4. Prioritize and Select Marketing Channels
  5. Define Incremental Credentialing Messaging
  6. Review Costs and Budget

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