Playbook | April 6, 2023
Building a Communications and Marketing Plan for Individual Incremental Credentials
Playbook Sections
Access the PDFAdditional Resources
Learn & Work Ecosystem Library Credential As You Go DictionaryBuilding a Communications and Marketing Plan for Individual Incremental Credentials
Six-Step Approach
The following six-step approach can help you develop an effective communications and marketing plan:
- Define Initiatives and Goals
- Define Your Audience/Target Market
- Analyze Landscape/Marketplace
- Prioritize and Select Marketing Channels
- Define Incremental Credentialing Messaging
- Review Costs and Budget