Building a Communications and Marketing Plan for Individual Incremental Credentials

Resources For Further Information

AARP with MindEdge Learning:

American Marketing Association. (2023). The Four Ps of Marketing:

Bhasin, H. (2022). Communication Channels – Definition, Types and Role:

Carnegie CollegeXpress Student Insights Report:

Carnegie | Higher Education Digital Marketing Trends for 2022 and Beyond:

Google Education Insights Team – Google internal data from “Student Success Survey” Q1 2022 as presented by Claudia Howard, Head of Industry (Acquired from Lumina Foundation, 2023)

Marketing plan:

Marketing strategy:

Marketing strategy:

Marketing strategy:

State Level Consolidated Database (State University of New York):

Strategic communication:

Strategic planning:

SUNY Mohawk Valley Community College:

TargetX Digital Admissions Report, “Step Up Your Enrollment Marketing Campaigns and Strategies”:

The 3 Cs of Marketing – Company, Customers and Competition:

University at Albany-SUNY, in cooperation with Credly:

University of Colorado-Boulder:

University of Maryland Global Campus:


Wake Tech Community College (NC):

Watts, J. (2021). Communication Channels: Their Importance and The Impact of Covid-19. Expert Market:

Improving Education and Employment Outcomes

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