Playbook | May 5, 2023
Building a Communications and Marketing Plan for Individual Incremental Credentials
Playbook Sections
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Learn & Work Ecosystem Library Credential As You Go DictionaryBuilding a Communications and Marketing Plan for Individual Incremental Credentials
Introduction
Communications and marketing are critical in the effort to transform the nation’s degree-centric postsecondary model to an incremental credentialing system. To support such a major transformation, communications and marketing are needed at three levels:
- State- and institution-wide
- Individual credential and program levels
- Nationwide
This playbook focuses on the second of these.