Building a Communications and Marketing Plan for Individual Incremental Credentials


Communications and marketing are critical in the effort to transform the nation’s degree-centric postsecondary model to an incremental credentialing system. To support such a major transformation, communications and marketing are needed at three levels:

  1. State- and institution-wide
  2. Individual credential and program levels
  3. Nationwide

This playbook focuses on the second of these.

Improving Education and Employment Outcomes

Credential As You Go Video: Transforming the Nation's Credentialing System!