Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing

Resources For Further Information

American Marketing Association. (2023). The Four Ps of Marketing

Bhasin, H. (2022). Communication Channels – Definition, Types and Role.

Marketing plan:

Marketing strategy:

Marketing strategy:

Marketing strategy:

State University of New York:

Strategic communication:

Strategic planning:

The 3 Cs of Marketing – Company, Customers and Competition.

Watts, J. (2021). Communication Channels: Their Importance and The Impact of Covid-19. Expert Market.

Improving Education and Employment Outcomes

Credential As You Go Video: Transforming the Nation's Credentialing System!