Playbook | April 22, 2023
Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing
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Learn & Work Ecosystem Library Credential As You Go DictionaryBuilding a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing
Resources For Further Information
American Marketing Association. (2023). The Four Ps of Marketing. https://www.ama.org/marketing-news/the-four-ps-of-marketing/
Bhasin, H. (2022). Communication Channels – Definition, Types and Role. https://www.marketing91.com/communication-channels/
Marketing plan: https://blog.hubspot.com/marketing/marketing-plan-examples
Marketing strategy: https://en.wikipedia.org/wiki/Marketing_strategy
Marketing strategy: https://blog.hubspot.com/marketing/marketing-plan-examples
Marketing strategy: https://www.investopedia.com/terms/m/marketing-strategy.asp#Marketing%20Strategies%20vs.%20Marketing%20Plans
State University of New York: https://www.suny.edu/microcredentials/
Strategic communication: https://www.oxfordbibliographies.com/display/document/obo-9780199756841/obo-9780199756841-0007.xml
Strategic planning: https://en.wikipedia.org/wiki/Marketing_strategy
The 3 Cs of Marketing – Company, Customers and Competition. www.marketing91.com/3-c-concept-marketing-strategy/
Watts, J. (2021). Communication Channels: Their Importance and The Impact of Covid-19. Expert Market. https://www.expertmarket.com/phone-systems/communication-channels-importance-impact-covid-19