Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing


This Playbook is designed to help you build a state- or institution-wide communications and marketing strategy for incremental credentialing that:

  • Is informed by definitions commonly used in the communications and marketing field
  • Directs how you will communicate with various audiences, including policymakers, employers, media, and learners and their families
  • Achieves your state’s or institution’s goals for awareness and promotion

Improving Education and Employment Outcomes

Credential As You Go Video: Transforming the Nation's Credentialing System!