Playbook | May 5, 2023
Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing
Playbook Sections
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Learn & Work Ecosystem Library Credential As You Go DictionaryBuilding a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing
Introduction
Communications and marketing are critical in the effort to transform the nation’s degree-centric postsecondary model to an incremental credentialing system.
To support such a major transformation, communications and marketing are needed at three levels:
- State and Institution Wide
- Individual credential and program levels
- Nationwide
This Playbook focuses on the first of these.