Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing


Communications and marketing are critical in the effort to transform the nation’s degree-centric postsecondary model to an incremental credentialing system.

To support such a major transformation, communications and marketing are needed at three levels:

  1. State and Institution Wide
  2. Individual credential and program levels
  3. Nationwide

This Playbook focuses on the first of these.

Improving Education and Employment Outcomes

Credential As You Go Video: Transforming the Nation's Credentialing System!