Playbook | April 6, 2023
Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing
Playbook Sections
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Learn & Work Ecosystem Library Credential As You Go DictionaryFive-Step Approach
Step 4: Define Incremental Credentialing Messaging
Messaging is key in every marketing and communications plan. It instructs how incremental credentialing is communicated to each of your defined audiences. Create a list of key messaging points about incremental credentialing and your specific credentialing options for your defined audiences. What do your audiences need to hear?