Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing

Five-Step Approach

The following five-step approach can help you develop and implement an effective communications and marketing strategy:

  1. Define Your Audience
  2. Analyze The Landscape
  3. Prioritize And Select Communications and Marketing Channels
  4. Define Incremental Credentialing Messaging
  5. Create An Incremental Credentialing Communications and Marketing Strategy

Each step is described in the next five sections.

Improving Education and Employment Outcomes

Credential As You Go Video: Transforming the Nation's Credentialing System!