Playbook | April 6, 2023
Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing
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Learn & Work Ecosystem Library Credential As You Go DictionaryBuilding a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing
Five-Step Approach
The following five-step approach can help you develop and implement an effective communications and marketing strategy:
- Define Your Audience
- Analyze The Landscape
- Prioritize And Select Communications and Marketing Channels
- Define Incremental Credentialing Messaging
- Create An Incremental Credentialing Communications and Marketing Strategy
Each step is described in the next five sections.