Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing


Marketing and communication efforts around incremental credentialing are important. Your role within the movement is important as well, and will determine the success of this work. We hope that the steps described here will give your marketing and communications teams a head start. 

Additional marketing and communications resources will be added to this Playbook as they are discovered. To share your specific examples, please email: or submit examples here.

Improving Education and Employment Outcomes

Credential As You Go Video: Transforming the Nation's Credentialing System!