Building a Communications and Marketing Strategy in a State or Institution for Incremental Credentialing
Credential As You Go created this playbook with the help of the following authors and editors. We sincerely appreciate the effort.
Lead Author Holly Zanville, George Washington University & Credential As You Go
Lead Author Lucia Weathers, Weathers Strategy Group & Credential As You Go
The Institute of Education Sciences, U.S. Department of Education, funds Credential As You Go (Grant R305T210063), which focuses on rapid prototyping of and research on incremental credentials and a national campaign to raise awareness of the importance of recognizing learning as learners move through their education and career journeys. A Walmart grant supports systems change for expansion and sustainability of incremental credentials. The opinions in this playbook expressed are those of the authors and do not represent views of our funders.