General Management: Business Law and Communication - Credential As You Go

New Playbook: Incremental Credentialing in Graduate Education

Case Study

General Management: Business Law and Communication

SUNY Ulster Community College

CREDENTIAL TITLE

General Management: Business Law and Communication

ACADEMIC PROGRAM

Business & Professional Studies

STAGE OF DEVELOPMENT

Launched

CREDIT/NON-CREDIT # OF CREDITS (IF CREDIT BEARING)

9 credits

LENGTH OF CREDENTIAL

45 weeks (one course per term)

INCREMENTAL CREDENTIALING FRAMEWORK APPROACHES

Learn As You Go
Stack As You Go

Add On As You Go

Partner As You Go

Retro As You Go

Specialize As You Go

Transfer As You Go

Why the Credential Was Developed

The fulltime New Start for Women program offers the General Management Certificate as its primary curriculum; however, many women who are working cannot attend during the day or full time. The program expanded by dividing the certificate through three microcredential (Accounting & Excel, Business Law & Communication, and Management Skills) and offering it part-time in the evening at the Kingston Center to reach more women within the community.
Taking the General Management Certificate as three microcredentials on a part-time basis will extend time to completion, but also provides more opportunities for women who cannot attend fulltime during the day.
Each microcredential provides formal evidence of skills that learners can bring to the marketplace to help with job searching, networking, volunteer efforts, and community service to gain further experiences. They also build back into the General Management Certificate. Learners will be awarded a digital badge through Accredible to represent the microcredential that they can use in their LinkedIn profile and resume.

How the Credential Was Developed

The part-time, evening program was developed in conjunction with SUNY Ulster New Start for Women The three microcredentials were developed to provide shorter credentials that lead to the General Management Certificate. Each address entry-level management skills needed in the workplace.
The college’s microcredential governance process was used for approval, which includes approvals through the Department, Curriculum Committee, VPAA, and President.

The Targeted Learners

The program targets women from the community currently working wanting to increase their general management skills (this microcredential has a focus in business law and communications). The program also targets current students in the New Start for Women program, Business and Entrepreneurial Studies program, or Individualized Studies program.
Learners will learn of the program though college marketing, business faculty, and internal messaging.
The New Start for Women program is highly supportive of its learners and provides academic advising, career services, and internships.

Lessons Learned

The goal is to increase motivation and persistence by breaking the General Management Certificate into microcredentials to provide students with evidence of skills they can bring to the marketplace while they are completing their credential.

Top Competencies/Learning Outcomes

Discuss management in the context of organizational dynamics and the community
Develop proficiency of technical tools used in business and organizations
Discuss and demonstrate foundational accounting and legal principles
Evaluate sound principles of organizational success through people, organizational culture, theories and practice of management
Develop and enhance written and verbal communication skills

Credential Components

Three courses: Business Communication, Legal Environment of Business, DEISJ in the Workplace

Improving Education and Employment Outcomes

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FUNDING STATEMENT

Credential As You Go has acquired three phases of funding to date. Lumina Foundation funded Phase I, resulting in the Incremental Credential Framework for testing. The Institute of Education Sciences, U.S. Department of Education funds Phase II (Grant R305T210063), which focuses on rapid prototyping of and research on incremental credentials with a national campaign. An anonymous private donor fund at the Program on Skills, Credentials & Workforce Policy at George Washington University funds the development of the prototype Learn and Work Ecosystem Library. Walmart funds Phase III, which focuses on systems change for expansion and sustainability of incremental credentials. The opinions expressed are those of the authors and do not represent views of Lumina Foundation, Institute of Education Sciences, the U.S. Department of Education, Walmart, or George Washington University.