Why the Credential was Developed

• Veterinary Medicine and the pet industry have experienced significant growth over the past decade, and all indicators point to continued growth. This $50 billion + industry offers numerous career opportunities for animal-minded professionals. Advancements have also occurred in technology and equipment, requiring new sets of skills.
• The highest level of credential in the veterinary industry for professional veterinary managers is the CVPM certification program (Certified Veterinary Practice Manager), offered through the VHMA (Veterinary Hospital Managers Association).
• Requirements to apply for CVPM certification include 18 college semester credit hours in formal management-related courses, including accounting, economics, computer science, marketing, management, and others. According to the VHMA, people with Veterinary Practice Management certificates are in high demand, and earn a significantly higher salary than those without the credential.
• Currently, three online AVMA CVTEA accredited veterinary technology programs offer a certificate program in Veterinary Practice Management, meaning that there is clear opportunity for growth in this area.

How the Credential was Developed

• The 18-credit Veterinary Practice Management Certificate program will be offered in two ways: 1) as part of the 4-year B.S. program as a Practice Management concentration; or, 2) as a stand-alone certificate (Microcredential) program.
• The certificate program will align with the UNC system strategic objectives to develop more incremental credentialing systems to increase the availability of high-quality education to upskill individuals in the workforce outside a traditional degree granting program.
• This program would also fulfill a significant industry need and enhance enrollment opportunities for ASU Online programs.

The Targeted Learners

• Non-degree learners seeking veterinary technician credentialing or other veterinary medical professionals interested in future CVPM certification and/or developing their knowledge and skills in veterinary business, leadership, and management. These learners would earn a certificate of completion.
• Learners enrolled in the B.S. program in Veterinary Technology. All students in the B.S. program in Veterinary Technology must choose one of three potential concentration areas to complete the degree; one of which is Veterinary Practice Management. Degree learners would earn a micro-credential as part of their B.S. degree.

Lessons Learned

• This credential is still in the development phase. The Veterinary Technology program plans to disseminate knowledge regarding the development of the certificate program as it progresses.